Over 70 Years of Heritage
A Legacy Of Taste,
A Future Of Innovation
At Variety Food, we have built more than products; we have built a culture of care, craft, and consistency. With over four decades in tea and coffee, our belief remains simple: everyday beverages deserve special attention. From heritage blends to modern creations, every cup reflects quality, innovation, and trust.
Today, Variety is a multi-brand, multi-format powerhouse. Through Belseri, Vinstanté, and KIA, we serve evolving lifestyles with wellness teas, heritage chai, instant coffees, and functional blends. We reach homes, cafés, and counters across India and beyond, driven by people-first thinking, process-led execution, and a commitment to keep raising the bar.
Rooted in Quality. Driven by Trust. Crafted for Today.
We Innovate
From wellness teas to ready-to-eat meals, we blend traditional recipes with modern formats, inspired by global palates and local preferences.
We Produce
With cutting-edge infrastructure and stringent quality protocols, we ensure every product meets high standards of consistency, taste, and safety.
We Deliver
Variety reaches you through strong logistics, retail presence, cloud kitchens, doorstep delivery, smart packaging, and seamless service — wherever you are.
Mission, Vision & Values
Our mission is to craft and deliver high-quality, culturally rooted food and beverage experiences that cater to evolving consumer lifestyles, across India and beyond.
We aim to become a global benchmark in trusted food innovation, where tradition meets technology, and every sip or bite reflects our commitment to excellence, accessibility, and sustainability.
Integrity, Innovation, and Inclusion drive everything we do — from product development to delivery. We believe in building a brand where quality is uncompromised, people come first, and good food creates lasting impact.
Sustainability
At Variety Food Group, our mission goes beyond profit. We are committed to building a sustainable ecosystem that balances economic growth with social and environmental responsibility.
We invest in eco-friendly practices such as responsible sourcing, reducing food waste, sustainable packaging, and energy conservation. By engaging with communities and empowering our teams, we aim to create a positive impact that benefits both people and the planet for generations ahead.
Our Infrastructure & Machinery
At Variety Food Group, we take pride in a robust infrastructure that supports quality, innovation, and scale. Our modern manufacturing facilities are equipped with advanced technology to ensure hygienic processing, precise blending, and consistent taste across all our products. Backed by strong supply chain management, cold storage units, and efficient distribution networks, we guarantee freshness from our kitchens to your table. With continuous upgrades and a focus on sustainability, our infrastructure reflects our commitment to delivering excellence in every sip and bite.
To support our promise of excellence, we are equipped with advanced international machinery, enabling us to deliver precision and innovation in every product:
- Tsubaakimota Kogyo (Japan) – Pyramid and Square Tea Bags
- Wooshin FA (South Korea) – Pyramid and Square Tea Bags
- HST (Germany) – Double Chamber Staple-Free (Knotted) Tea Bag with String and Hard Tag
- Constanta (Germany) – Double Chamber Tea Bag with Hard Tag
- Maisa (Argentina) – Single Chamber Tea Bag with String and Soft Tag
With this world-class infrastructure, we blend tradition with technology to create beverages that redefine quality and taste.
