Serving Only The Best Vibes

At VarieTEA, we believe iced tea deserves to be more than just a seasonal drink. Our signature range is handcrafted using premium tea blends, real fruit infusions, and carefully selected ingredients to create beverages that are refreshing, flavourful, and full of character. Every recipe is thoughtfully developed to deliver the perfect balance of taste, aroma, and freshness.

Whether you're meeting friends, taking a break from work, or simply looking for a refreshing escape, VarieTEA offers an inviting café experience where every glass is served with warmth and care. It's a place where great flavours, good company, and memorable moments come together.

Visit Official Website →

Our Beloved Brands That Blend Passion With Purpose.

 
 

Franchise Opportunities

 

From A Beloved Café To Scalable Cloud Kitchens

Whether it’s a buzzing café that becomes the heart of a neighborhood, or a smart cloud kitchen that brings bold flavors to doorsteps, our model is designed for both experience and efficiency.

Robus Kitchen

 

Robus Kitchen is a growing cloud kitchen brand built for the online delivery space, like Swiggy, Zomato, and direct orders through our site/app, all within a focused 3 to 5 km radius.

In business, who you team up with matters. The right partnership doesn’t just share the load, it sharpens your strategy, expands your reach, and sets you up for sustainable growth. That’s what Robus Kitchen is about: scaling smart, together.

Varietea Cafe

 

VarieTEA blends India’s rich chai heritage with the sophistication of modern cafés. From exotic tea-based mocktails to global coffee favorites and curated food menus, we offer experiences that appeal to both the traditional tea drinker and the modern café-goer.

With proven formats, strong brand recall, and operational support, VarieTEA is a high-potential opportunity in India’s booming café market.

Frequently Asked Question

1What is franchising?
Franchising is the practice of using another firm’s successful business model. The word ‘franchise’ is of Anglo-French derivation – from franc – meaning free. For the franchisor, the franchise is an alternative to building ‘chain stores’ to distribute goods that avoids the investments and liability of a chain. The franchisor’s success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. For those who believe in the security of a bank deposit and earning a yearly interest out of the money, it is best to continue that way. Franchising is a way of doing business and it has its risks and advantages both.
2What is the difference between FOCO model and FOFO model?
FOCO – Franchisee Owned Company Operated
FOFO – Franchise Owned Franchisee Operated
A franchise investment an active investment, which requires you to invest more than just money – there, is time, effort and even sacrifices involved. But you will stand to gain a lot more, monetarily and otherwise, if you invest in a franchise.
3What ROI / daily sales can I expect from this business ?
Our experience from the operational cafes tells us that the franchisees following the right practice and maintaining the recommended standards have found success in this business. The exact numbers will be a function of the cafe– specific factors, e.g strategic location and general business environment.
4What is the cost of a franchise ?
We require carpet area of minimum 900 Sqft to operate a Varietea outlet. The Standard cost of a Varietea franchise would be around Rs 5000 per sqft.
5How well are the existing Cafe performing ?
As mentioned above, lounges with the right practices and standards are generating substantial profits from the business. For more details and figures, please do get in touch with us.
6I don’t have any existing property. Therefore, who will sign the new property – VarieTEA or me ?
The new property will be signed by Varietea in case of FOCO model and signed by the franchisee in the FOFO model.
7I own a store, from which I am achieving high sales of certain products. Can I continue selling these products when I convert my store into a VarieTEA Cafe ?
Since this model aims to achieve standardization of products across all lounges, continuing with old products will not be compatible with the model.
8Can I start VarieTEA outside a mall, maybe in a shop on a busy street ?
Varietea lounge is available in various different formats like Exclusive lounge/ express / boutique etc, these formats are decided as per the business potential of the location. Our company representative would be able to guide you accordingly.
9How much staff do I need to hire ?
You may need a minimum staff of 6-8 employees but depending on the size and location of the lounge we would come down to an exact number . However we will assist you in training them as required.
10Do you guarantee a result ?
The result in each particular project is an outcome of mutual efforts. If Franchisee and Franchisor become close partners, you can safely declare that the goal is achieved. If parties position themselves as client-provider no matter how good the model, the desired results will not be achieved.
11What makes your FOCO model different? Can I really count on returns?
Yes. We conduct initial market research and create a tailored business plan for you. Most importantly, our FOCO model guarantees fixed monthly returns with no recurring operational costs, regardless of sales.

Chai, Coffee, or a Conversation –
Reach Out to Us for Assistance!